The Lighthouse · Free from Gemma Went

The Scale Engine Starter Kit

Set up your first AI team member: the role descriptions, the training approach, and the exact structure I use to turn an expert's IP into an AI team that sounds like them and works to their standards.

Get the kit, free

Tell me where to send it and you'll be reading it in under a minute.

You'll get the kit plus a short series of emails walking you through it, and after that the occasional useful thing from me about AI for expert businesses. Unsubscribe whenever you like. Privacy policy.

What's inside

  • The four role descriptionsThe Marketer, the Converter, the Producer and the Operator: each one's remit, cadence, and the lines it never crosses
  • The business brain structureThe five-folder setup and the three documents that make AI sound like you rather than like AI
  • The training approachThe job-description-plus-tasks structure that turns a chat window into a team member
  • The copy-and-paste templateFill in the brackets and your first job description is written
  • The hard rulesSix non-negotiables that keep the whole thing conscious, safe and yours

If you've arrived here from my chapter in the book, this is the kit I promised you, and it picks up exactly where the chapter left off. If you've landed here another way, welcome; the kit stands on its own and will meet you wherever you are, AI-curious or already deep in it.

Either way, by the end of it you'll have a first team member drafting in your voice and learning your standards, and the version of your business where production stops being the bottleneck stops being theoretical.

Who's behind this

I'm Gemma Went

I run my business from my house in Bath, as a solo mum with ADHD, two crazy cocker spaniels and a well-documented allergy to mornings, and over more than a decade online I've served over 3,000 clients and generated over three million pounds in revenue, largely on my own terms. I'm the founder of The Lighthouse and creator of the Conscious AI Method®, a human-first framework for bringing AI into your business without losing your voice, your judgement or your edge.

The Scale Engine is how my own business runs, and this kit is the way in. If AI can transform a business run by this human, it can transform yours.